Category Archives: Free WSO Download

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ConversionXL – Product Messaging & Sales Page Copywriting Free Download

Stop Letting Amateur Copy & Lifeless Value Propositions Wipe Out Your Conversions

Get the recordings of this intensive training camp on Product Messaging & Sales Page Copywriting

Enroll in this 8-class Product Messaging course learn how to …

  • Choose messages that trigger your customers’ real-life motivations
  • Craft value propositions that capture visitors’ attention & pull them in
  • Strengthen your page copy with persuasive narrative & flow
  • Transform raw data & research into powerfully convincing copy

Over the course of 8 deep-dive, video sessions, you’ll discover how to

  • Systematically “tear down” & rebuild the copy of virtually any sales page
  • Home in on your product’s most compelling value proposition
  • Nail your messaging through rigorous voice-of-customer research
  • Ditch the clichés and infuse your copy with authenticity & passion
  • Weave your messages together into a story that sells

Follow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.

What This Course Will Cover

Weeks 1 and 2: Finding Your Key Messages

Class 1: How to “Tear Down” Your Own Page Copy

Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.

Class 2: How to Hunt and Gather Messages Online

Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.

Class 3: How to Pull Powerful Messages out of Your Customers

No one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.

Class 4: How to Home in on Your Best Value Proposition

By now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.

Weeks 3 and 4: Writing, Editing, & Layout

Class 5: How to Add Structure & Flow to Your Messages

Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.

Class 6: Writing the First Draft

You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).

Class 7: How to “Punch Up” Your Copy

Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.

Class 8: Formatting Your Copy & Laying Out Your Page

Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.

Bonus

Class 9 – BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow
Does your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.
But wait, there’s more:

In addition to live class recordings, you’ll get immediate access to snack-sized video lessons on the fundamentals of conversion copywriting as soon as you enroll. Topics covered include:

Pre-recorded video lessons are as follows:

1. Dispelling Toxic Copywriting Myths

2. How Many Conversion Goals Should Your Page Have?

3. Applying the Conversion Formula to Copy

4. What is Customer “Motivation,” Really?

5. What Makes for a Great Value Proposition?

6. The Customer Awareness Spectrum

7. Embracing a Copy-First Approach

8. The Importance of a Persuasive/Narrative Flow

9. “Punch-Up” Tricks to Improve Your Copy

10. Anatomy of an Irresistible Call-to-Action

All of these videos will be available instantly after you enroll in the course.

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ConversionXL – Get Traffic That Converts Free Download

Live Course: Get Traffic That Converts

Learn To Bring Consistent, Highly Targeted Traffic via SEO and PPC

Introducing our LIVE-SESSION intensive training program on
Optimized Traffic Acquisition

Most marketers struggle with getting enough relevant traffic to their sites. This 100% online coaching program will help you develop in-depth customer acquisition skills. It also happens to be one of the most marketable skills a marketer can have.
Our 8-week, 16 live class master course will teach you how to…

  • Go from no plan to a robust 12-month customer acquisition strategy.
  • Build a search marketing acquisition machine that only gets better with time.
  • Achieve top rankings on Google in less time and with less effort.
  • Optimize paid search to acquire customers cheaper than competitors.
  • Convert more customers when they land on your site.

8-Week Intensive Live and Interactive

Training Course on SEO & PPC

ConversionXL Institute brings you a live online training course led by SEO expert, Dan Shure, and PPC maven, Johnathan Dane.

Once you complete this course, you’ll be able to:

  • Take a customer acquisition strategy from “non-existent” to “fully-executed.”
  • Create the type of content that Google wants to rank (and users will love).
  • Conduct technical checks (beyond automated audit tools) to keep your site healthy and well tuned for SEO performance.
  • Clearly measure SEO success and ROI.
  • Earn backlinks to improve domain authority and rankings.
  • Actually convert the traffic you bring to your site (turn traffic into money).
  • Create a start-to-finish strategy that works for improving search rankings, traffic, and ultimately, conversions and revenue.

All in all, this course is going to make you a lot of money.

Course Curriculum

(Every class is 60 to 90 minutes, recorded, includes Q&A)

1 – Ranking Factors in 2017 and Beyond
SEO is constantly changing, yet many principles remain the same. This class will give you a solid footing to tackle search engine optimization now, as well as set you up with bulletproof rankings well into the future.

Class 2 – 10 Keyword Research Steps to Content Arbitrage
Keyword research is at the core of SEO strategy. Many think they know how to do it, but not many have a strategic process to consistently discover and rank for the top keywords. Learn how to discover a set of keywords you can actually rank for in this lesson.

Class 3 – How to Create Content That Ranks (and Keep it That Way)
You’ve put long, arduous hours into producing what you think is “great content,” but the traffic trickles in so slowly you wonder if it’s even worth it. Turns out, if you make some minor tweaks to your content strategy, you can drastically increase your SEO while expending the same amount of energy and time. Learn how to do that in this lesson.

Class 4 – 80/20 Link Building
There’s lots of content out there on link building, most of it crap (especially the articles that call link building “dead”). Directing authoritative links to your site will increase your domain authority and long term traffic growth. Learn how to do it the right way while focusing only on the highest impact activities.

Weeks 3 and 4 (with Dan Shure): Technical SEO and Measuring/ Optimizing Success

Class 5 – The Pillars of Bulletproof Local SEO
Local SEO continues to be one of the best ways to stand out among competitors, mainly because not many companies have really figured out how local SEO works. This lesson will deliver an approach to local SEO that actually works.

Class 6 – 7 Steps to Becoming A Technical SEO Rockstar
Technical SEO is what most people fear. But it’s not that hard. It just requires an efficient process and some insider knowledge. Get the foolproof process here and never fear a technical SEO audit again.

Class 7 -Pulling it All Together – Creating a Strategy
People struggle with strategy; that’s why they always look for tactics. But tactics aren’t always effective, and they are by nature short sighted. This lesson will teach you how to create and execute an end-to-end SEO strategy as any t-shaped marketer worth their salt should be able to.

Class 8 – The Tools to Measure and Show Your Success
Measuring success is always one of the most difficult parts of a campaign. Especially in today’s omni-channel, multi-device environment, it’s hard to attribute ROI to specific campaigns. This course will teach you how to accurately measure and report on SEO campaigns, which will help you win more clients or create organizational buy-in for the future.

Weeks 5 and 6 (with Johnathan Dane): Research, Strategy, and Setting Up Your PPC Campaigns

Class 9 – How Much Research Do You Really Need to Do? The Answer Is Counterintuitive
To kick off the first PPC class, Johnathan will teach you to set appropriate goals for your PPC campaigns. After this class, you’ll be able to set up your PPC campaign, do keyword research, know the difference between demand harvesting and demand generation, and use spy tools to get a feel for the competitive landscape.

Class 10 – The PPC Blueprint Structure That Will Set You up for Success
In this class, you’ll learn how to set up a complete and effective PPC engine. This includes navigation and naming conventions, conversion tracking, and different types of campaigns and how to set them up (search, display, social, and video).

Class 11 – A Foolproof Walkthrough on Building and Managing Campaigns
In this class, Johnathan will focus on laying the foundation and groundwork for your PPC campaign, so you eliminate as much wasted spend as possible while narrowing in on your targeting to get results.

Class 12 – Why All Your PPC Campaigns Won’t Have an ROI
In this class, Johnathan teaches you a framework for optimizing your CTAs and campaigns based on intent and interest. He outlines a holistic approach to PPC that will push through common plateaus by matching your offer to the “PPC Channel Intent.”

Weeks 7 and 8 (with Johnathan Dane): Diving Deeper and Getting the Most from Your PPC Campaigns

Class 13 – Exhausting Your Search & Display Options to Find Conversion Gold Mines
This class takes you on a deep dive into search and display PPC campaigns. By the end of it, you’ll have mastered multi intent keywords, sales tracking, ad copywriting, ads in apps, similar audiences, customer match and different types of display ads. You’ll be able to break business records with search and display advertising.

Class 14 – Using Facebook, LinkedIn, Twitter, and Other Social to Your Advantage
This lesson will teach you the crucial differences and similarities between social and search advertising and how to best use search channels to your advantage. You’ll learn about ad fatigue and audience decay on social as well as how to set up custom audiences and lookalike audiences.

Class 15 – Immediate & Longer Term Performance Optimizers
This class will teach you the tactical and granular ways to pull more money out of your PPC campaigns. It will extensively cover things like negative keywords, micro conversions, quality score/relevance score, bid rules, and audience insights. After this class, you’ll have the knowledge of a top 5% PPC expert.

Class 16 – How To Scale a PPC Program for Continuous and Eternal ROI
You’re ROI positive – now let’s scale your PPC accounts. This class will go over things like keyword refinement and expansion, impression increases, and the value funnel setup. After this class, you’ll have a full understanding of how to take a PPC program from nothing to fully ROI positive and scaled

You will also get 20 pre-recorded video lessons

In addition to live classes, you’ll get immediate access to snack-size video lessons on the fundamentals of traffic acquisition as soon as you enroll. Topics covered include:

SEO pre-recorded video lessons are as follows:

1. SEO Defined for 2017

2. How Search Engines Work

3. Intro to Ranking Factors

4. Link Metrics Defined

5. How UX impacts SEO

6. Top SEO Myths Busted

7. Penalties: Panda, Penguin, Phantom

8. Technical Introduction: Index, Noindex, Follow, & Nofollow

9. The Basic Mechanics Of Local SEO

10. Integrated Marketing: How SEO Fits into Acquisition Strategy

All of these videos will be available instantly after you enroll in the course.

PPC pre-recorded video lessons are as follows:

1. What Is PPC?

2. Different Types of PPC Advertising

3. Different Types of PPC Targeting

4. Conversion Tracking & Automation

5. Keyword Match Types & Negative Keywords

6. Quality Scores, Relevance Scores, and other Micro Metrics

7. Ad Creation & Testing

8. Tweaking & Tuning (Improving your PPC Performance)

9. PPC Scaling (Growing Your Accounts)

10. PPC Tools to Use

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Nicholas Kusmich – The Campaign Launch Formula Free Download

Discover My “Proprietary” 3 Stage Campaign Launch Formula

In this training I reveal my “proprietary” (don’t you just love that word) 3 stage, staggered FB Campaign formula to get the most effective results from your product launch. (Most people only do 1 or maybe 2 of these strategies and are leaving untold amounts on the table).

The Campaign Launch Formula

In this accelerated training you will discover…

The 3 Stages Of Campaigns For Maximum ROI
The exact 3 stages (in the specific order) to that ensure you get the highest ROI from your campaign efforts

The JV Jedi Strategy
My specific strategy and has been single-handedly repsonsible for producing the highest ROI’s in launches

The Descend & Landing Phase
The 3 types of ads to close out in your last 3 days of your launch to get the most amount of sales.

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Stephen Somers, Robert Rickey – Marketplace Superheroes 2.0 Free Download

Marketplace SuperHeroes is an 8 Week, 13 Module, online course that teaches you exactly how to find, brand, import & sell your very own brand of physical products on the world’s number one eCommerce marketplace.
Every module is delivered with a mixture of high quality video presentations, screen-shares & downloadable content that will teach you every single step in an ‘over the shoulder’ style.
Just follow along with each video & implement what you learn to start building your business.
What You’re About To Learn…

In this special online webinar, we’ll reveal our unique strategy for starting and growing a business selling your own branded products internationally on Amazon.
In just the last 3 years alone we’ve used this exact strategy to sell over $4.5m of physical inventory on Amazon in 7 countries.
Get your FREE spot today, and get a ‘crash course’ in how you can get started and take advantage of this truly incredible opportunity today. We cover a lot of ground in this action packed session. Here are just some of things you’re going to see:

  • The new way to build your business by selling just 5 products. This alone, will open your eyes to the incredible power of international eCommerce, leveraging Amazon all the way.
  • You’ll learn the 7 fatal mistakes that most new online retailers make and what to do about it.
  • We’ll give you a deep dive of one of our 6 figure per year products – we’ll give you the actual figures we made recently
  • You’ll see why you’re 70 times better off to invest in physical products than pretty much anything else!
  • And So Much More…

Here’s What’s Inside The System…

Get Ready To Learn Everything We Know!

We cover every single aspect of building an eCommerce business on the world’s top marketplace in exhaustive detail.
Every module is clearly laid out with short, engaging step-by-step videos that will teach you exactly what you need to do in the exact order that you need to do it.
You’ll never find yourself wondering what your next step is – just scroll to the next video and you’ll discover the next set of actions that you need to complete to get specific results.
We’ve spent over 10 months working tirelessly to make sure that this is the most in depth and easy to digest course in the world.
Get ready to make incredible progress right from the get go!

What Exactly Will I Learn?

A Tiny Sample Of The Journey
  • How to find unlimited streams of potentially profitable product ideas
  • The mental framework that will help you to start thinking like a successful seller
  • Specific product categories you must avoid at all costs
  • Discover exactly how to calculate product profitability to the penny before you buy
  • How to reduce risk & decide which products have the best potential
  • The step-by-step blueprint for creating world class physical product brands
  • How to find & negotiate with your suppliers (word-for-word scripts included)
  • Get the import process that’s helped us to import over 450,000 physical products
  • The best way to out market your competition
  • How we achieve product conversions of over 30%
  • Expand your business internationally with ease

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