Who Is This For?
Tuesday, July 24 at 3pm EDT
Sustainable Growth Fundamentals
Set up accounts to scale, what to do when performance declines, turn short-term wins into long-term ROI.
Thursday, July 26 at 3pm EDT
Advanced Techniques from the Pros
Diving deeper into tactics for sustainability and growth via horizontal scaling.
Account structure and naming conventions
Demystifying the learning phase
Bidding and budgeting
DPA cross selling up selling
Quality checking your Product Catalog
Immediate steps to take when accounts begin to decline
Restructuring an account based on past performance
Stabilizing your account and saving money
What You’ll Learn
Steps to begin scaling the right way
Turning around poorly performing accounts
Intentionally planning your ad builds
Setting clear expectations for results
Pros/cons to different types of scaling