Course Summary
Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.

Course Contents
Part 1: Introduction
Additional Resources

Welcome to the Course

Important Terms to Know

The 7 Skills Landing Page Optimizers Need to Have

Part 2: Landing Page Foundations

What is a Landing Page?

The OAT Formula

7 Questions Every Landing Page Should Answer

Part 3: Psychology of Persuasion

It’s All About “State Change”

Brain Chemicals

Psychological Triggers

Part 4: Copywriting That Converts

Landing Page Copywriting Tips

Writing Headlines That Convert

Message Match

Call-to-Action

Part 5: Design That Shines

Elements of Design

Design Tools

Examples of Great Design

Part 6: Building a Landing Page

Overview of the Buildout Process

Research, Write, Design, & Develop

Integrate, Test, & Launch

Let’s Build a Page with Unbounce

Part 7: All About Testing

Different Types of Testing

Functional Testing

Usability Testing

A/B Testing

Part 8: Ready to Optimize

Understanding Analytics

Metrics That Matter

Form Optimization

Optimizing for Speed

Optimizing for Ecommerce

Part 9: Real Landing Page Reviews

Click-Through Pages

Lead Capture Pages

Sales Pages

Part 10: Conclusion

Recap of Key Takeaways

Working with Freelancers
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